Rotor: Modular Typeface by Tori Ray

CLIENT

The AWEA Wind Power Conference & Exhibition 2015

http://www.windpowerexpo.org

This national event will take place in Orlando Florida, May 2015 and is an 

opportunity to educate the public on the progress of wind energy and to update 

and connect industry professionals. 

ROTOR: Designed by Tori Ray 

Vray284@flagler.edu

Rotor is a typeface inspired by turbine structures, and wind 

pattern symbolism. This uppercase typeface caries the masculine 

aspect of industry and the feminine qualities of nature. 

Click HERE to Download this Typeface

-Uppercase letters emphasize the power of Industry. 

-Modules establish a standard and balance throughout an otherwise overwhelming 

typeface

-San Serif provides better clarity & readability in this decorative typeface. 

-This display type is best used in Titles & Subtitles, not body text. 

-Thin and repetitive lines add a feminine delicacy to the typeface. Renewable energy is 

saving the planet, and therefore it is nurturing. 

-To keep Rotor feeling unpredictable like the wind, the tri-lined parts are slightly 

imperfect in spacing.

Rotor : Modular Typeface Progress [2]

I've pulled the letters into Illustrator. The next step will be loading them into Type Tool and creating the Typeface. So far it has been smooth sailing! 

Rotor : Modular Typeface Progress

I surprisingly enjoyed sketching the letters. Going Uppercase was definitely the way to go and I'm really pleased with how each of the letters turned out. They embody both wind and energy like I intended. However, when I went to upscale the sketches from 1.25 inches to 5 inches I found it was very difficult to make 26 clean large scale mockups because the turbine shape is so odd and the lines are so thin that the sketches were worse than they were better. With the small sketches the line weights are more consistent and once scanned in I expect will create cleaner vectors to work from. Additionally, I am still making decisions on a few of the letter designs and working from the smaller sketches helps keep those options open. 

Rotor by Tori Ray : Phase 1

There is MUCH sketching and refining to be done. 

10 Modular TypeFaces

The elements of wind, energy, power, and industry will be prevalent in the typeface I am creating and these all exemplify qualities I'd be proud to display in my own work. I chose these because they are functional and readable, some more than others, while still having a strong voice. 

Havana by Antonio Rodrigues Jr.

Ragnier by Tornike Topchishvili

Neogothic by Ales Santos

OX by Camilo Belmonte

Thirties Gothic by Oscar Medina

Tipografia by Verónica Manchado López

Emily Peterson Modular Typeface

Anima by Bruno Bernard 

Eon by Samantha Wu

Inka by Lynsey Fortune

Project 1: Brainstorming [In Progress]

Possible Conferences/Ideas:

Wind Energy // Turbines

Photography // Fashion/Lifestyle
Perhaps workshops instead of world conferences?
Instagram Meet ups [could be interesting]

High End Retouching

Contortion Convention

Hot Tea Convention? lol

As of right now Wind Energy and Contortion seem like the two most unique and intriguing topics.